The digital marketing campaign, lead by myself and supported by marketing company DTMI Group, significantly raised our awareness and we attracted interest from several online platforms that reach out to young people including; MTV, SBTV, The MOBO Awards and many more. This type of marketing allowed us to surpass our targets as we achieved a sell out audience, 70% of whom were either under the age of 26 or had attended the theatre for the first time.

This picture was taken the first time we hosted 'The Big Clash'. a year later and we were voted by the public to become the official hosts for the massive UK tour. We have hosted 7 shows in total and also have roles on the event team.